Buy-in net – Mumitrolde

This shopping cart featuring the beloved Moomin trolls brings the magic of Tove Jansson’s enchanting universe straight into your everyday life. MUMI, created by Finnish illustrator Tove Jansson, has captured the hearts of people of all ages with its unique stories and quirky illustrations from the Moomin Valley. The series follows the Moomins and their eclectic group of friends – Snufkin, Little My and Snorkmaiden – on their adventures in a world full of life’s small and big uncertainties.

Tove Jansson defied society’s norms, pursued her artistic passion and lived openly as a lesbian. The MUMI range of recycled mule bags celebrates individuality, resilience and the joy of embracing life with courage and optimism – just like the characters in the Moominvalley.

This shopping network is not only smart, but also highly functional. With its easy and fast folding mechanism, it can be compressed to a minimum size, making it ideal for carrying anywhere – in your bag, car, or even in your pocket. Use it again and again, and contribute to a smaller use of plastic bags.

Designed to be robust, this shopping bag is water resistant and can carry up to 20 kg. As a plus, it is also OEKO-TEX certified, ensuring environmentally friendly and responsible manufacturing.

It is made of 100% recycled taffeta certified by GREEN CIRCLE®. 100% certified by OEKO-TEX®. It is water resistant and produced using waterless printing, as well as sustainable. LOQI is certified CO2-neutral by Planetly.