Lazzaweb is not recommended for your marketing

I have chosen to share my experience with LazzaWeb, because I would have liked to read a similar experience before I entered into the collaboration.

When I contacted LazzaWeb, it wasn’t because my Google Ads account was working poorly. On the contrary, I had an account that was growing and a strategy that was already working. What I was looking for was not a total redesign, but an agency that could thoroughly familiarize itself with my business and help fine-tune the existing strategy.

My expectation was that LazzaWeb would spend time understanding my products, my customers, my history and the way my store works.

Unfortunately, I did not get that experience.

My webshop differs from many other webshops. I sell handmade products from many small brands, and the turnover is distributed across many different products. It’s not a business where few products run it all. On the contrary, the breadth of the range is a major part of the store’s strength.

Nevertheless, I was presented with a bestseller strategy where less than 1% of my products were selected. The selection was based on historical sales figures from the period up to Christmas, which among other things meant that rainwear was highlighted as an important product – even though we stood in January. For me, it showed that there was a lack of basic understanding of both season, assortment and my type of business.

There was no in-depth conversation about my store. No thorough examination of why the existing strategy had worked. No real curiosity about which products had value for my business and which didn’t.

The crucial turning point came when I realized that this was not a strategy developed specifically for my company. After a conversation with the advisor I had had the initial contact with, I was left with a clear experience of working on a standardized model that was used across many customers.

At that time, I no longer wanted LazzaWeb to restructure my account according to that model, and I therefore terminated the collaboration.

Here I became aware that the contract included six months of commitment, which I had overlooked.

As it was already clear there that we were not the right match, I believe that LazzaWeb as a major marketing agency should have released me from the agreement. Instead, I was retained in the collaboration against my will for several months, even though the trust had already gone.

I asked if the remaining period could be spent on something else that provided value for my business. LazzaWeb did not want that.

The account was therefore restructured following an approach that I had already pointed out that I did not trust and had been tested. But I felt pressured to reject their proposal for a bestselling strategy.

When things went wrong, I repeatedly expressed my concerns. I was told that the algorithm needed more time. However, my experience was that no real decision was made whether the strategy suited my company at all.

I also proposed a solution where another agency could set the strategy, while LazzaWeb – to which I continued to pay full fees – was responsible for the technical implementation. They didn't want that either. The solution I was offered was that a student assistant could do the work. It didn’t give me the necessary reassurance when it came to a complex Google Ads account with many products and a history that required insight.

My experience was that the setup was largely automated. Products were moved back and forth between different campaigns based on fixed rules. For me, it seemed like a system that would suit many customers, rather than a solution built around my business and my products. At the same time, I paid a significant monthly fee for a solution that felt far more automated than I had been promised.

It took several months to get the account back on track. Only now is it starting to turn around again.

Finally, we reached a settlement, where I paid an extra month to be released from the rest of the commitment period.

In connection with the settlement, LazzaWeb wrote that they hoped that their approach would mean that I would not mention the company publicly or write a review. It was never a condition I accepted.

I paid the agreed invoice and subsequently wrote a review of my experience.

After the review, I received an email from LazzaWeb telling me to either remove my Trustpilot review or pay the last month that had otherwise been waived in the settlement. At the same time, I was informed that if I did not pay, they would send me an invoice and send me the debt collection claim.

It was a clear attempt to silence me about my experience.

I have never accepted a condition that I was not allowed to publicly disclose my cooperation with LazzaWeb. When a company tries to link a final agreement with a desire that you do not write a review, and subsequently threaten with invoice and debt collection, if the review is not removed, then it travels according to my Opinion an important question:

How much can you really use Trustpilot reviews for if dissatisfied customers risk financial pressure when sharing their experience?

Of course, I can only speak from my own perspective. But my experience was that LazzaWeb did not want me to share my criticism publicly.

For me, this story is not just about Google Ads. It’s about a lack of business understanding, a standard solution that didn’t suit my business, and an end to the collaboration that left me with a very bad experience.

If I had known from the beginning that my business had to be adapted to a fixed model – instead of the solution having to be adapted to my business – I would never have entered into the collaboration.